How to Set Up Facebook / Meta Pixel and Conversion API in ShinePages
A simple step-by-step guide to getting your tracking working beautifully
ShinePages Support
Last Update 10 дней назад
What This Setup Does (In Plain English)
When this is set up correctly, your website will be able to:
- Track visitor activity (like page views and purchases)
- Help improve your Facebook/Instagram ads
- Give you more accurate data (even with privacy settings and ad blockers)
There are two parts working together:
- Facebook Pixel → tracks activity in the browser
- Conversions API → sends data directly from your website to Meta
Together, they give you the most reliable results.
Before You Start
Make sure you have:
- A Facebook Pixel created in Events Manager
- Access to your ShinePages website
If you’ve previously added Pixel code manually, please remove it first.
STEP 1: Add Your Facebook Pixel (In ShinePages)
1. Go to Website Settings
2. Click Applications
3. Select Facebook Pixel
4. Paste your Pixel ID (not the full code)
5. Click Save and Verify
4. Paste your Pixel ID (not the full code)
5. Click Save and Verify
Please note that Meta/Facebook may change it's instructions on this at any time. If the link above is not working, please email us at support@shinepages.com so that we can update the link to the correct Meta instructions. We are not affiliated with Meta or Facebook and cannot provide instruction or guidance on using or navigating the Meta Business Suite, Ads Manager, Events Manager.
STEP 2: Add the Conversions API (Recommended)
How to Get Your Access Token (In Facebook)
1. Go to Events Manager
2. Select your Pixel
3. Click Settings
4. Scroll to Conversions API
5. Click Generate Access Token
6. Copy the token
Now Add It in ShinePages:
1. Go to Website Settings
2. Click Applications
3. Open Facebook Pixel
4. Paste your Access Token
5. Click Save
What to Expect After Setup
- Events may take up to 20 minutes to appear
- You may see Browser and Server events
Important Notes
- Do not paste full Pixel code
- Do not use both manual code and native integration
- PageView is only tracked via browser
Troubleshooting
- Check Pixel ID if nothing shows
- Remove duplicate code if tracking duplicates
- Check Access Token if API not working
Simple Summary
- Facebook creates your Pixel
- ShinePages connects everything
- You add Pixel ID + Access Token
Final Tip
Once everything is connected, your tracking runs in the background supporting your marketing and improving your ads