Email Marketing & Automation Pricing

How much does email marketing cost?

ShinePages Support

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ShinePages is excited to offer a full email marketing & automation platform under the umbrella of the ShinePages platform.


While you can certainly choose to use external 3rd-party email marketing platforms (click here to see the email providers we integrate with) we hope this in-house option will provide a valuable marketing tool with the convenience of having everything together in one ecosystem.


Similar to other email marketing platforms, there is a charge based on the number of subscribers on your list. Our pricing has been set as low as possible to provide solopreneurs not only the convenience of a one-stop shop but the features and affordability to compete with other platforms.


Each ShinePages plan comes with a small number of initial subscribers for free: 50, 100 & 500*. (See Pricing Plans page)


From there, pricing is based on list size and can easily be scaled as your list grows.


ShinePages List Size add-ons:

Up to 500 subscribers: $7/month

Up to 1,000 subscribers: $14/month

Up to 2,500 subscribers: $21/month

Up to 5,000 subscribers: $36/month

Up to 10,000 subscribers: $57/month

Up to 15,000 subscribers: $79/month

Up to 25,000 subscribers: $115/month

Up to 50,000 subscribers: $209/month

Up to 75.000 subscribers: $252/month

Up to 100,000 subscribers: $288/month


*over 100,000 please contact us


Email Sends:

Included in the price is the ability to send emails equal to 12x your maximum subscriber count per month per project. (example: Up to 5,000 subscribers come with the ability to send 60,000 emails per month, Up to 15,000 subscribers come with the ability to send 180,000 emails per month, etc..)

To avoid interrupting email sending capabilities, you can enable automatic overcharge for additional emails sent. Additional emails are $.80 per 1000 email sends.


  • Up to 500 subscribers (up to 6,000 emails sent/month) =  $7/month
  • Up to 1,000 subscribers (up to 18,000 emails sent/month) =  $14/month
  • Up to 2,500 subscribers  (up to 30,000 emails sent/month) =  $21/month
  • Up to 5,000 subscribers (up to 60,000 emails sent/month) =  $36/month
  • Up to 10,000 subscribers (up to 120,000 emails sent/month) =  $57/month
  • Up to 15,000 subscribers (up to 180,000 emails sent/month) =  $79/month
  • Up to 25,000 subscribers (up to 300,000 emails sent/month) = $115/month
  • Up to 50,000 subscribers (up to 600,000 emails sent/month) =  $209/month
  • Up to 75,000 subscribers (up to 900,000 emails sent/month) =  $252/month
  • Up to 100,000 subscribers (up to 1,200,000 emails sent/month) =  $288/month




COMPARE to popular email marketing platform Mailchimp Essentials plan (as of June 2023):

  • Up to 500 subscribers/5,000 emails sent/month = $13/month (vs. ShinePages $7 for 500/6,000)
  • Up to 1,500 subscribers/15,000 emails sent/month = $26.50/month (vs. ShinePages $14 for 1,000/18,000)
  • Up to 2,500 subscribers/25,000 emails sent/month = $39.50/month (vs. ShinePages $21 for 2,500/30,000)
  • Up to 5,000 subscribers/50,000 emails sent/month = $69/month (vs. ShinePages $36 for 5,000/60,000)
  • Up to 10,000 subscribers/100,000 emails sent/month = $100/month (vs. ShinePages $57 for 10,000/120,000)
  • Up to 15,000 subscribers/150,000 emails sent/month = $175/month (vs. ShinePages $79 for 15,000/180,000 )
  • Up to 25,000 subscribers/250,000 emails sent/month = $260/month (vs. ShinePages $115 for 25,000/300,000)
  • Up to 50,000 subscribers/500,000 emails sent/month =  $350/month (vs. ShinePages $209 for 50,000/600,000)
  • Up to 75,000 subscribers: N/A - must move up to higher Mailchimp plan
  • Up to 100,000 subscribers: N/A - must move up to higher Mailchimp plan


Mailchimp Email Sends: 10x maximum subscriber count (vs. ShinePages 12x)



*Why isn’t ShinePages email marketing free? Why aren’t more subscribers included for free?


If you look at the “free” plan from any other platform (those that offer them) you will notice that these are very limited in functionality and with non-removable company branding. Most business owners quickly realize the "free" plan on any platform is not built to fully serve their business needs.


For example, Mailchimp does have a free plan for up to 2,000 contacts, however, their free plan does not include multi-step automation, scheduling, and a/b testing, and has only 1 audience (plus non-removable Mailchimp branding). When you move into their more comparable Essentials plan it starts at 500 subscribers for $13 (ours is $7) and a 10x email send limit (ours is 12x). Their plan goes up to 50,000 subscribers at $350/month. Our 50,000 subscriber plan is $209 and in fact, you can go up to 100,000 contacts for $288.


We felt it was important to provide full functionality within the ecosystem for those who are looking for an "all-in-one" style platform. Our goal is to provide ease of use, the ability to utilize existing tags and contacts that are already a part of the platform, set goals, etc., and to have one point of contact for those who don't want to deal with integrating multiple platforms.


As you can imagine, it is not a simple nor inexpensive endeavor to create & serve this complex and comprehensive functionality, and while we wish it could be completely free, that is just not a reality.


Of course, the option still remains to integrate with other external platforms if you wish.

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